apeoplejobs

Greetings from aPeople. This road will lead you to a world of new opportunities.

We’ll try to provide all the information you need down below. We hope the journey you are about to begin will be full of pleasant surprises.

We would really like to have you on our team, so read the description and jump all in!

About us

We are aPeople, representing adjarabet.com - the biggest entertainment portal in the region and a member of an international group - Flutter Entertainment.

We share the values of Amigoness - We communicate easily and trust each other, are friendly and empathic; Up - We are always ready for development. We are not afraid of new challenges and adapt quickly in crisis situations; and Fairplay - We believe that all people are equal and treat everyone fairly.

We can provide you with a sustainable environment, a skillful team, and a work full of new experiences. Surf over our LinkedIn or Facebook page to learn about our corporate viewpoints and here's our vacancy page for more job openings.

About the vacancy:

As a Head Of Marketing Automation Unit, we need you to:

Global Personalization Strategy: Develop and execute a personalization roadmap that spans multiple regions and cultural contexts (website, email, SMS, push notifications).

Direct Communication Channels: Oversee planning, execution, and optimization of email and SMS marketing campaigns globally, including localized messaging and customer lifecycle marketing.

Segmentation & Targeting: Create and maintain audience segments that account for regional preferences and cultural sensitivities to deliver relevant, timely messaging.

Data Utilization: Collaborate with local teams, CRM, or analytics platforms to leverage user behavior data for more effective, globally coordinated personalization.

Testing & Optimization: Continuously improve engagement and conversion rates via A/B testing (subject lines, timing, content variations), ensuring learnings are shared across all markets.

Global Personalization Strategy: Develop and execute a personalization roadmap that spans multiple regions and cultural contexts (website, email, SMS, push notifications).

Direct Communication Channels: Oversee planning, execution, and optimization of email and SMS marketing campaigns globally, including localized messaging and customer lifecycle marketing.

As a Head Of Marketing Automation Unit, we need you to have:

Excellent Knowledge in Marketing automation tools (e.g Salesforce, Hubspot etc)

knowledge of digital analytical tools (e.g GA4)

Communication skills

Bachelor Degree in Business (Preferably major in marketing)

Team Management skills (at least 2-3 years)

We promise to give you:

· Health insurance

· Competitive salary

· Performance-based bonus system

· Professional development opportunities

· Dress the way you want